WHERE DUBAI’S ICONIC HALF-MARATHON BEGINS
21 - 23 JAN 2027 | The Coca-Cola Arena, Dubai
The Burj2Burj Expo is the ultimate kick-off to the race weekend. Over three days, the Burj2Burj running and wellness communities, participants, families, supporters, and global brands come together to collect race packs, discover the latest gear, and celebrate the spirit of Dubai’s most iconic half-marathon.
In 2026, we welcomed over 30,000 visitors and 15,000+ participants from more than 170 nationalities, solidifying Burj2Burj as the premier event for community connection and running excellence.
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Reach thousands of runners, supporters, and families over three action-packed days at the Burj2Burj half-marathon race weekend. Showcase your brand, launch new products, and create memorable experiences at one of the region's most engaging sport events, connecting directly with a vibrant global running community.
· SPORTS & PERFORMANCE
· TECHNOLOGY & INNOVATION
· NUTRITION & HYDRATION
· LIFESTYLE & FASHION
· HEALTH & WELLNESS
· TOURISM & HOSPITALITY
· FITNESS & RECOVERY
· KIDS & FAMILY
Discover the latest products, services, and experiences at the Burj2Burj Expo. From performance and wellness gear to lifestyle and technology innovations, explore everything waiting for you at the Expo during the race weekend of Burj2Burj half-marathon.
Secure your premier activation space at the Burj2Burj half-marathon Expo top brands engage with the active Burj2Burj community. Spaces are allocated on a first-come, first-served basis, so act now to ensure your brand stands at the heart of a world-class sporting event.
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